This is an early AI draft. Copy, pricing, and dates are not final.
Done with you, not for you. Three sessions to live, at your pace. Book a call
Newsletter Launch Sprint

Your newsletter, live in three sessions.

A three-session, done-with-you engagement where we strategize, build, and launch your newsletter from scratch. You walk away with a live publication, a clear content strategy, and the confidence to run it yourself.

Three one-hour sessions, booked back to back or spread over 1-2 weeks. A custom strategy packet, a branded template, your ESP set up, and 30 days async support after launch. $750 one time.

1-2
weeks if you spread the sessions out, or book them back to back
3
collaborative working sessions, one hour each
30
days of async support after your final session
$750
one time, everything included
The Sprint

Done with you, not for you.

Most people do not need an agency to write their newsletter forever. They need someone to make the twenty decisions that stall a launch, build the thing properly once, and then hand them the keys.

  • A custom strategy packetAudience, content pillars, format, voice, welcome sequence, and a four-week calendar to launch with.
  • A branded email templateDesigned for you, so it looks professional from the first issue. No wrestling with formatting.
  • Your ESP set up and ready to publishBeehiiv, Substack, or Kit. We walk the tradeoffs for your situation, then handle the technical setup.
  • An AI writing workflowTurn voice notes and sales calls into newsletter drafts in minutes, set up with you on the last call.
You walk away with a live publication and the confidence to run it yourself.
Format1-to-1, done with you
PaceBack to back, or over 1-2 weeks
Sessions3 x 1 hour, live
After launch30 days async support
Price$750 one time
Deliverables

What we build for you

01 · Done for you

Custom Strategy Packet

The document that answers every question that has been stalling you.

  • Target audience and reader profile
  • Three to five content pillars tailored to your expertise
  • Recommended newsletter format and block structure
  • Voice and tone guidelines
  • Welcome email sequence outline
  • A four-week content calendar to launch with
02 · Done for you

Newsletter Template Design

We design your branded email template so it looks professional from day one. No figuring out formatting on your own.

Built to match your brand, and built inside the ESP you are actually going to use, so nothing has to be rebuilt later.

03 · Done with you

Three Working Sessions

One hour each, live with Louis. Decisions get made on the call, not in a document you never read.

  • Session 1: discovery and decisions
  • Session 2: strategy review and setup
  • Session 3: launch and grow
04 · After launch

30 Days of Async Support

After our final session you have Slack or email access for quick questions as you find your rhythm.

  • One round of written feedback on each of your first two solo issues
The Sessions

Three calls, and you are live

One hour each. Book them back to back and be publishing next week, or spread them over one to two weeks. Your pace, not ours.

01Discovery

Discovery and Decisions

You fill out our onboarding form before this call. On the call, we go deeper.

  • Review your answers together and ask clarifying questions
  • Lock in your ESP. Beehiiv, Substack, or Kit, and we walk through the tradeoffs for your specific situation
  • Nail down newsletter name and positioning
  • Align on content pillars and editorial direction
  • Discuss template design preferences

After this call, we build your strategy packet and design your template.

02Setup

Strategy Review and Setup

Your strategy packet and template are ready. On this call:

  • Walk through the strategy packet together and refine anything that needs adjusting
  • Review your branded template design
  • Live walkthrough of your ESP setup, which we handle between calls
  • Welcome email sequence review
  • Signup form and landing page setup
  • LinkedIn newsletter cross-posting walkthrough, optional

After this call, you write your first issue using the AI workflow we set up together.

03Launch

Launch and Grow

  • Review and feedback on your first newsletter draft
  • Subscriber growth playbook: how to seed from your LinkedIn network, CRM, and outbound campaigns
  • AI writing workflow setup, turning voice notes and sales calls into drafts in minutes
  • Analytics overview: what to track and what to ignore
  • CTA strategy for converting readers into booked calls
How It Works

Start to live, step by step

1

Onboarding form

We send you our onboarding form. Fill it out at whatever level of detail feels right. The more you share, the more we have to work with.

2

Session 1: discovery and decisions

We review your form together, ask clarifying questions, and make all the big decisions: ESP, name, positioning, content direction, template preferences.

3

Strategy packet and template

We build, you review. We deliver your custom strategy packet and design template based on everything we discussed, on whatever timeline your sessions are booked.

4

Session 2: review and setup

We walk through the strategy packet, review the template, and get your entire ESP set up and ready to publish.

5

You write, we coach

You draft your first issue using the content calendar and AI workflow. We are available async for questions.

6

Session 3: launch and grow

Final review of your first issue, growth strategy, and everything you need to keep this running on your own.

Pricing
$750 one time

Includes all three sessions, your custom strategy packet, branded template design, ESP setup, and 30 days of async support.

  • Custom strategy packet
  • Branded template design
  • Three live working sessions
  • Full ESP setup and welcome sequence
  • Signup form and landing page
  • AI writing workflow
  • 30 days of async support
Book a call
Results

What clients say

From our done-for-you newsletter clients. The Sprint teaches you to run the same machine yourself.

"Matt sold a $96k deal where the prospect specifically mentioned the newsletter as the reason they reached out."

MT
Matt Timlin
Marketing agency owner

"We have won multiple new deals from prospects and customers referencing our content. Can't recommend highly enough."

JC
Jesse Clemmens
SaaS founder, HiTide

"If we generate two appointments a month, cool, we'll run it forever. Within 12 months we saw a $30k sale and a 10x ROI."

NF
Nathan Fales
Fractional CMO
Fit

Is the Sprint right for you?

This is for you if

  • You want to own and write your newsletter, not outsource it forever
  • You have expertise worth publishing and a list, or a CRM, to send it to
  • You have stalled on the decisions: which platform, what format, what to even write
  • You want it built properly once, by someone who has launched a lot of these
  • You will actually show up to three calls and write the first issue

This is not for you if

  • You want someone to write it for you every week. That is the done-for-you service, not this
  • You have no audience, no list, and no contacts to start from
  • You are looking for leads this week
Next step

Three sessions from now, you could be publishing.

Book them back to back and be live next week, or spread them over a couple of weeks. Either way it is three calls, not another quarter of meaning to.

Book a call

$750 one time. Three sessions at your pace, strategy packet, template, ESP setup, 30 days async support.